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Do-It-Yourself Digital Marketing

Want to do your own marketing but don't know how? We'll fast-track your path to becoming a digital marketing expert. Everything you need to know, from building a great brand to creating online buzz, packed into a set of friendly online sessions.  

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Pick any sessions you want, in any order

Private 1-to-1 Session: $95
Group Session: $45/person (limited to 4 participants)

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The Big Picture

Topics Covered

  • Branding and how it relates to digital marketing.

  • The world of social media - what's critical and what's not.

  • Why your website is the center of your business' universe.

  • How email marketing fits within the big picture.

  • Organic versus paid -- the pros and cons.

  • Measuring progress with analytics.

This session

50% Off

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Brand Development

Topics Covered

  • Aligning your brand with your mission and vision.

  • Connecting your brand with your target audience.

  • Color palette, typography, voice, and messaging.

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Social Media
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Topics

  • Why a content strategy is important to build followers

  • Choosing themes that stick to your brand and mission

  • Posts that generate the most engagement

  • Developing a content calendar

  • Which platforms you should choose

  • Pros and cons of social media management software

  • When (and when not) to post

Your Website

Topics

  • Why your website is the hub of your digital marketing efforts

  • Different ways to drive traffic to your website

  • Website design choices that help or hurt your business

  • The importance of landing pages

  • Contact management in your website vs email providers

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Email
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Topics

  • What email marketing can do

  • Deciding whether it's right for your business

  • Email software platforms such as MailChimp

  • What types of email you should send, and when

  • Audience segmentation and A/B testing

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Analytics
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Topics

  • Intro to data, analytics, and why they matter

  • What social media analytics you should track, and how.

  • What website analytics you should track, and how.

  • Email analytics - how complex do they need to be?

  • Tools available to track analytics, and what they cost.

  • What level of detail do you need to track?

Interested in signing up for a Session? Click the button below and let us know!

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